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Brand clinic: rejuvenate a craft business

first_imgDon Williams, CEO of brand and design consultacy Pi Global, suggests that brands need gentle nurturing as they pass from one generation to the next.Everything in the universe is governed by life stages: things are born, they reach their prime, they age and ultimately die (cheery eh?). But unlike us frail humans, businesses and brands don’t have to shuffle off their mortal coil in a paltry few decades they die only through neglect and, unlike us, they have the ability to thrive almost indefinitely.Family-run businesses become loved local brands and build up a loyal consumer base, but as the proprietors age, so do their customers.So how do craft bakers rejuvenate themselves without disenfranchising the people who have been their bread and butter over the years? The process of handing a business down a generation must be difficult, fraught with tensions and, sometimes, extremely painful. It’s easy to understand how parents who have put their hearts, souls and hard-earned cash into a business building it up from nothing, creating its personality and knowing it as well, if not better, than they know each other feel extremely uncomfortable at the thought of passing it down to a child, who has some pretty radical, if not alien, ideas for dragging the bakery into the 21st century.But unless that son or daughter is allowed to have their head and do what they believe is right, then the whole thing will fall apart anyway. The ability to retain the bedrock of what made the business strong while simultaneously setting about injecting new life and attracting younger consumers into the ’brand’ must surely be the biggest dilemma facing family bakers who are in this transition phase.So what’s the magic formula to smooth this passage? There isn’t one; every situation is different, involving different personalities and a whole raft of intricate functional and emotional issues, but what I would say is, ’Never throw away the Bath Buns with the bakery waste’. If the business and let’s remember that the business is a brand has a strong foundation, do not dig it up in an attempt to make it ’trendy’.Trend brands don’t live very long it’s a no-brainer! Great or serious brands are timeless; they fit the era in which they exist, without pandering to fads and fashion. This way they don’t have to reinvent themselves every two weeks at vast expense and potential damage to the longevity of the brand.Remember Mr Kipling? The visual equities of the brand were thrown away overnight and we all know the result. Understand the bedrock and gently evolve it. Make it work harder, identify the ’family jewels’ and treasure them. Introduce new ones and build on them. It’s entirely possible to breathe life into an old tradition without destroying what’s great about it. The only reason for throwing away existing equity is if the business is moribund if it has become so irrelevant that there is nothing worth holding onto. Then there is every reason to completely reposition it and create new equity.In summary, if it ain’t broke, don’t fix it polish it!last_img read more

Women’s World Cup 2019: Full bracket, dates, times, TV channels, results for every match

first_img https://images.daznservices.com/di/library/omnisport/13/ed/bracketnetherlands_1iuas925fq9mm1ew1kinwag2aa.jpg?t=-1177613509&w=500&quality=80 The U.S. set out to defend its title with a 13-0 win over Thailand, and then earned a 3-0 victory over Chile before defeating ninth-ranked Sweden, 2-0. Now that the group stage is complete, it’s time to look ahead to the next round of the 2019 FIFA Women’s World Cup. After 14 matchdays, the field of 24 was narrowed down to 16. Each nation participated in three games with the winner and runner-up of each group automatically making it to the knockout stage. The four third-place teams to earn the most points also advanced to face the group winners and second-place finishers. The Americans started their knockout stage with a 2-1 win against Spain and defeated host nation France in the quarterfinals before edging England in the semis.2019 Women’s World Cup bracket 2019 Women’s World Cup TV schedule, resultsFox and FS1 will carry the matches.You can also live stream every match on the Fox Sports app .SATURDAY, JUNE 22Germany 3, Nigeria 011:30 a.m.FS1Norway 1, Australia 1, FT-Pens3:00 p.m.FoxSUNDAY, JUNE 23England 3, Cameroon 011:30 a.m.FS1France 2, Brazil 13:00 p.m.FoxMONDAY, JUNE 24United States 2, Spain 1NoonFS1Sweden 1, Canada 03:00 p.m.FS1TUESDAY, JUNE 25Italy 2, China 0NoonFS1Netherlands 2, Japan 13:00 p.m.FS1THURSDAY, JUNE 27England 3, Norway 0 3:00 p.m.FoxFRIDAY, JUNE 28United States 2, France 13:00 p.m.FoxSATURDAY, JUNE 29Netherlands 2, Italy 09:00 a.m.FS1Sweden 2, Germany 112:30 p.m.FS1TUESDAY, JULY 2United States 2, England 13:00 p.m.FoxWEDNESDAY, JULY 3Netherlands 1, Sweden 03:00 p.m.FS1SATURDAY, JULY 6England vs. Sweden11:00 a.m.FoxSUNDAY, JULY 7United States vs. Netherlands11:00 a.m.Foxlast_img read more

Sunil Chhetri aware that his international career is winding down

first_imgImage Courtesy: AFP/NewsclickAdvertisement 8iafNBA Finals | Brooklyn Vsv8oWingsuit rodeo📽Sindre Ew5n( IG: @_aubreyfisher @imraino ) lWould you ever consider trying this?😱4qhrziCan your students do this? 🌚64969Roller skating! Powered by Firework When you take a look back at the last decade of Indian football, the inevitable figure who has been the main factor of the uplifting of the beautiful game in India is none other than Sunil Chhetri. The front face of Indian football is our pride in the international stage. The striker from Secunderabad has achieved almost every possible honour a sportsperson can in the country. However, the inevitable arrives one day, as Chhetri is starting to believe that the day to hang his boots up is near.Advertisement Image Courtesy: AFP/NewsclickAfter a decorated career spanning 14 years, the skipper feels that his retirement may soon be approaching. “I understand that I don’t have many games left to play for my nation,” the 35 year old said in an interview today.Since his debut for the national team in 2005, Chhetri is India’s all time leading goalscorer, and has reached the top 5 highest goalscorers in the World. Currently tallied at 72 international goals, the Bengaluru FC captain has the second highest number of goals to his name in the world, just after Cristiano Ronaldo.Advertisement However, the Bengaluru FC captain is focused on the games that he still has at hand: “I need to work harder now. There’s no point in jumping the gun. Hence, personally I want to take one game at a time.”The former Mohun Bagan star, who is currently the captain of Bengaluru FC in the Indian Super League (ISL), wants to concentrate on improving his performance to pilot the Indian squad for the 2023 AFC Asian Cup.Advertisement “As a team, we need to win as many games as possible. The eventual aim is to qualify for AFC Asian Cup China 2023. We need to be consistently qualifying for the continental championships and there can be no compromise on that aspect.” Chhetri added.Hailed by the team’s head coach Igor Štimac for having the physical abilities of a “29 year old”, Chhetri is counting on his compatriots to improve their game to qualify for China in 2023.He continued: “The belief in the squad is unmistakable. There’s no reason why we can’t be in China.” As the qualifiers for the 2022 FIFA World Cup are taking place, India is currently sitting on fourth place in Group E, with 3 points from 5 games. They will be facing the hosts Qatar in March.Also read-Pride of India: Sunil Chhetri joins the likes of Griezmann, Suárez, Agüero and Reus as part of the Puma familyRead all about the enchanting love story between Sunil Chhetri and his coach’s daughter! Advertisementlast_img read more