Fundraising with e-mail and the Web AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 13 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Advertisement E-mail and the Web work best as a fundraising tool when applied together. Find out why from US consultant Michael Stein in Combining Web and E-Mail For Online Fundraising Success.” If this is all new to you then try his A Primer On Online Fundraising for Non-profit Organisations. Howard Lake | 23 November 2000 | News
Recently, we wrote about the reality of budget season: how budget season always begins with ideas for big programs and changes for the year ahead, but ends with a tightly sealed budget, a small list of usually regulatory-driven “must do projects”, and only memories of the grander projects proposed at the outset of the year. And how credit unions can break through that annual archetype by identifying at least one signature project that they will commit to for the year ahead and renewing that commitment at the beginning, middle, and end of the planning cycle.Finally, we suggested 3 specific ideas for potential signature projects:Build a New ProductImplement or Enhance a ChannelGo Deep on a Marketing Campaign.We looked closely at the first of these ideas – building a new product – and wrote about how to build a new product based on your members’ wants and needs.Today, we’re going to dive into the second of these ideas, to help you make it the one thing your credit union does in 2016.Implement or Enhance a Channel It’s safe to say that, in the last decade, credit unions have been forced to make significant investments in digital channels. Some credit unions have led the charge, some have been quick to jump onboard once a new channel gained traction, and some have been pulled along kicking and screaming. Regardless of which category your credit union falls into, there are some digital channels that are an absolute necessity if you plan to attract new members, curb attrition, and have any intention of remaining a relevant institution.Simply put, if you do not have a viable Online Banking platform, Mobile Banking, and integrated Bill Pay, please stop reading this article and call an emergency meeting with your senior leaders and BOD. You’re officially in triage.For everyone else, 2016 presents an opportunity to contemplate a new channel of service for your members, and the last couple of years have given us some exciting new technologies. Full service Kiosks and Person-to-Person (P2P) payments are hot channels to consider.P2P, in particular, has seen a huge explosion in our industry, especially among the younger demographics that have an inherent trust in technology. They have gladly ditched checkbooks for the more convenient digital wallets and are quite comfortable with this method of sharing money with friends, family, and small businesses. In fact, Apple recently made it known that it is working with U.S. banks to develop its own network to execute P2P transactions with the iPhone. Clearly there is a demand. And you thought Apple Pay was a game changer.That said, you may find that the best course of action is revisiting and enhancing an existing channel. In our digital world, it does not take long for a platform to become obsolete, cumbersome, or even a bit embarrassing if it’s not keeping pace with contemporary trends.When was the last time you updated your Online Banking and IVR platforms? What about a Mobile Banking update? Are you reluctant because you just implemented mobile 36 months ago? Don’t be. More intuitive solutions are made available every day and, like it or not, it is a key element for providing high quality member service.There is a lot of research available about what channels consumers prefer, and the results are often broad and varied. Therefore we advise you look at your own data and understand your members’ preferences in channel usage and transaction activities. Consider these insights when deliberating what makes sense regarding your estimated costs and potential revenue.Last, but certainly not least, incent your members to adopt your new channel and/or increase their engagement with a current one. Our industry is waking up to the incredible power of loyalty programs that compliment your strategic initiatives.Consider evaluating a platform that allows your credit union the flexibility to create and update loyalty programs with ease, speed, and based on your goals. Don’t get locked into some cookie-cutter program that may limit your flexibility or do nothing to promote your new channel.That’s it. Two down and one to go! Watch for our upcoming article on Doing One Thing: Idea #3 – Go Deep on a Marketing Campaign. 14SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Damien Hayes Damien Hayes is the Senior Revenue Consultant at Saylent Technologies,Inc. with over 15 years of experience working with banks and credit unions. Today, Damien puts his energy into working … Web: www.saylent.com Details
ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » As with anything worth doing, board assessments are worth doing well—especially if the board has had an aversion to being “evaluated.” Committing to an assessment process begins with developing a shared understanding of what the board plans to accomplish and a realization that the path to achieving that goal might include a few branches and stones. But, the destination will be worth the trips.Remember that the board has been in tough conversations before and come out on the other side stronger, more informed and an overall better team. With an assessment though, the journey is specifically designed to help the board get better. That’s not an unintended byproduct; that is the product.The board can begin the assessment process by developing a charge of commitment-what we call a board-organizing principle or a BOP for short (and because saying BOP is fun and catches people’s attention). A BOP is a declarative statement of how the board will operate as a governing, officiating body over the long term.Think about the BOP like this. As a board, you’ve had a governing principle already, though it’s likely that it’s just been understood and unspoken. A BOP intentionally informs a board’s actions and engagement to help it achieve new levels of performance. It answers the question of why we (specifically this board) should exist beyond the regulatory reasons.
West Brom keeper Boaz Myhill made a mess of punching Yohan Cabaye’s left-wing corner clear, sending the ball straight up into the air and as it dropped, Gouffran got there first despite the best efforts of Youssuf Mulumbu and headed into the empty net. The setback spurred the visitors on once again, although Sessegnon, who had earlier shot tamely at Krul, sliced an attempt horribly wide from the edge of the penalty area. Newcastle left the pitch feeling aggrieved after defender Jonas Olsson appeared to drag back Remy when he had been played through. The incident took place outside the box, but had he blown, referee Phil Dowd, who opted not to red card Everton’s Kevin Mirallas last weekend, might have had little option but to do so this time around. Remy had another good opportunity within four minutes of the restart after James Morrison had inadvertently helped the ball into Shola Ameobi’s path and he played his strike partner in. However, the Frenchman’s first touch took him wide and Myhill was able to intervene. It was the Baggies who threatened two minutes later when Long was allowed to run from his own half before picking out Morgan Amalfitano in space, although his cross was overhit. But they were level with 53 minutes gone when Brunt picked up possession beyond the far post and took a touch before smashing the ball left-footed past Krul and in off the underside of the bar. It might have been even worse for the Magpies three minutes later when Long failed to connect with Olsson’s header down from Amalfitano’s corner. The third goal of the game came at the other end within seconds when Remy headed the ball into the path of Sissoko and he blasted an unstoppable shot into Myhill’s top left corner. Newcastle stepped up a gear in a bid to wrap up the win and might have done so had Debuchy not thumped a shot straight into Myhill’s midriff after latching on to the keeper’s poorly-aimed throw. But substitute Victor Anichebe headed just wide in the final minute of normal time as the visitors came desperately close to snatching a point in a late flurry which prompted heroics from Williamson and Debuchy in particular. Press Association Moussa Sissoko’s thunderbolt fired Newcastle into the Barclays Premier League’s top five as the Magpies secured a fourth successive victory with a 2-1 win over West Brom. However, the Baggies gave as good as they got in an end-to-end encounter which often lacked quality, but not effort and commitment, in front of a crowd of 49,298. Games between the two sides, who emerged from the Championship together at the end of the 2009-10 season, have been close in recent seasons, and this one proved to be little different as they went toe-to-toe from the off. However, both lacked the killer instinct in the final third to make their better periods of possession tell for much of the opening 45 minutes, and although the Magpies went in at the break with a lead, it was one which looked far from decisive. The Baggies started the better and Newcastle keeper Tim Krul had to make a smart save to turn Brunt’s curling free-kick around the post. However, the Dutchman was less than convincing when the resulting corner was delivered and it took a brave block by returning full-back Mathieu Debuchy to prevent Stephane Sessegnon from capitalising from close range. The home side gradually worked their way into the game, although with Republic of Ireland striker Shane Long causing all kinds of problems for Fabricio Coloccini and Mike Williamson as the Baggies launched an aerial assault, there was little to choose between the teams. Loic Remy, who went into the game with eight goals in as many league appearances, was strangely off colour and failed to make the most of Debuchy’s inviting 19th-minute cross, glancing a header tamely towards goal which defender Billy Jones was able to clear. However, it was Alan Pardew’s men who eventually took the lead nine minutes before the break when they scored from a corner for the second time in a week having gone more than two years previously without having done so. The Frenchman’s 57th-minute strike from 25 yards killed off a spirited West Brom fightback after the Baggies had responded to Yoan Gouffran’s 36th-minute opener to level within eight minutes of the restart through Chris Brunt’s equally explosive finish. His effort ensured the Magpies collected a fourth league win on the trot for the first time since the closing stages of the 2011-12 season, when they went on to finish fifth.