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first_img It was designed in the 1970s by graphic artist Ray Kyte – aprocryphally on the back on an envelope in a pub, where he, Richard Branson and a few others were bouncing around a few rudimentary ideas for a corporate identity.“It betrays its heritage,” says Clare Fuller, managing director of London corporate identity specialists Bamber Forsyth. “But the graphic support material that works beneath it is really quite sophisticated.” It’s remarkable that such a rudimentary logotype is able to hold such a diverse company – or more accurately group of companies – together, but Virgin is lucky enough to have a powerful figurehead whose presence runs through the entire organisation. “Virgin’s strong spirit comes right from the top,” says Fuller. “I’ve done quite a bit of [strategic corporate identity] work with Virgin Airlines and was struck how much responsibility was given to people at a young age. They all tended to have a good feeling about what the brand stood for.”The hand-rendered quality of the Virgin logo hints at its counter-cultural roots, but also implies there is room for individual personality to blossom within the company. The fact that it slopes upwards, hints at optimism and a progressive outlook. All in all, it couldn’t be more appropriate. Related posts:No related photos. Comments are closed. Previous Article Next Article VirginOn 27 Jun 2000 in Personnel Todaylast_img read more

Herbert Bros. Reality Show Awaiting Premier

first_img(Image: Herbert Brothers Entertainment)BATESVILLE – It’s been a year since film crews began documenting Herbert Brothers Entertainment and the five brothers that live and operate the business from Batesville.A&E Network created the series that follows the daily life of the siblings who first hit the national stage when they won the “Doritos Crash the Super Bowl” in 2009.The Batesville-based company has continued success in the industry, producing commercials for major corporations like Pepsi and GoDaddy.The network had an interest in the Herbert Brothers because they compete with major advertising companies in New York and Los Angeles yet reside in the rural Midwestern town.The reality show will be focused around the brothers, including Joe Herbert who serves as Chief Entertainment Officer for the family business. He recently said there is no set date for the first episode.“The network has some internal issues they are working out, and in the meantime we are using the extra time to our advantage to improve the edit of the show so that it is the best it can be, and not rushed to meet a deadline,” Herbert said.When a launch date is set Herbert says, “We will be making sure everyone is well aware so you can all watch… and you better watch!”last_img read more