How many Nova Scotians does it take to change a lightbulb? Conserve Nova Scotia, the province’s energy efficiency agency, today, April 30, launched an information campaign asking Nova Scotians to think about their residential energy lighting use. The It Starts With Me campaign will target television, and French and English radio stations and newspapers. The two-phased campaign is designed to encourage Nova Scotians to switch to energy efficient lighting. “We know that only 16 per cent of Nova Scotians have switched all of their residential lighting to more energy efficient compact fluorescent light bulbs,” said Bill Dooks, Minister responsible for Conserve Nova Scotia. “The timing of this campaign is a good way to encourage Nova Scotians to take advantage of energy savings today rather than waiting for a ban on inefficient lighting expected in 2012.” Energy efficient compact fluorescent light bulbs use up to 75 per cent less energy than traditional incandescent bulbs, last up to 10 times longer, and can save about $40 in electricity costs over the lifetime of the bulb. “Our research shows that Nova Scotians want more information on ways they can save energy,” said Heather Foley Melvin, president and CEO of Conserve Nova Scotia. “This is the first of three major information campaigns designed to help Nova Scotians learn how they can be part of a greener and more sustainable Nova Scotia.” The second phase of the compact fluorescent light bulb campaign will be launched in the coming weeks. More information on residential energy efficient lighting can be found at www.itstartswithme.ca .